You Want Problems
We are always selling something. When you’re young you try to sell your parents on a later curfew. When you’re a politician you try to sell your agenda to the voters. Right now I’m in the beginning stages of selling you on the idea that you need problems. You can change the name, but when you chop it down to the basics, we are all in the sales business. The difference is the products.
So, what about the problems? Why would someone want problems if they are trying to achieve a certain goal? Before I can answer those questions you must first understand that there are 2 types of problems. A ‘bad’ problem and a ‘good’ problem. For example, let’s say I work at a shoe store and my pay is supplemented with commission. For every $1000 in products I sell I get an extra $20. In this scenario, being in the store and having only a few customers would be a ‘bad’ problem, because that would make it harder for me to hit my goal of $1000. On the other hand lets say business is booming and I have way more customers than I can handle. Although it would be nerve-racking and a bit stressful, I would be a fool to see this as anything other than a ‘good’ problem. More customers equals more product sold or at least more chances to sell products, and more products sold equals me getting closer or maybe even surpassing the $1000 goal. Sure it may be difficult for you to properly service every single one of your customers at this point, but that’s part of being successful; rolling with the punches. This is only part of the beauty of having problems.
Problems provide us with the opportunity and motivation to accomplish great things. All of the greatest inventions of our time have been created simply to solve a problem. The wheel, light bulb, telephone, airplane, etc. were all created to solve different problems. Look, even the example of a ‘bad’ problem I illustrated above could be turned into a ‘good’ one if you had the motivation to do so. Check it out.
You have a store, employees, shoe contracts with distributors and enough cash flow to keep everything running smoothly for the time being. Your only problem is getting more customers in the store. Once you figure out how to do that, you have the means to make profits. At this point you are one idea away from success. There you have it. A quick explanation of how problems can help you. Now, the next time you are faced with a problem please take a second to stop and think about it. It could be a great opportunity in disguise.